Y A R N S * G I F T S * B O O K S
Muncie, Indiana
(765) 288-1122
Danner's at our former 744 South Tillotson Avenue location!
Have you heard the good news? We've closed!
Yes, it is good news, though we know you'll miss us - we'll miss you too!
But this is too much of an opportunity to pass up.
Here's the scoop:
My daughter got a great job and told me to retire and she'd take care of me.
So, that's what I am going to do!
If you have a Danner's Gift Certificate, we can honor your Gift Certificate
by special ordering books for you and having them shipped to your house
(at no charge, of course).
Please help us spread this good news!
Thank you all so much for everything!
Susan Danner
PS: His Majesty, Leaf the Cat, is planning his royal take-over of the Danner home,
and his reign over the Danner home cats - watch out Tigger, Sheba, and Clancy!
How We Began...
The store began life as The Book End, started in 1975 by Helen Tirey.
When her husband, Norman, retired as President of Muncie Federal Bank, Helen decided to sell the store.
Susan Danner bought the store in August 1995.
We outgrew our downtown Walnut Street location and moved to the Marsh mall (827 S. Tillotson Av.) in 1997.
By 2000 we were really cramped!
Our landlord, Jerry Wise, offered to build us our own building.
It was finished in March 2001 and we moved in on April 1, 2001.
With the aid of a 300+ volunteer Book Brigade, we moved all of our stock in less than 2 hours!
In 2004, our building was sold to an out-of-state individual.
We moved to Wheeling over New Year's weekend in 2004,
but left two and a half years later due to outrageous property taxes.
We moved to our last location (744 South Tillotson Avenue) in June 2007
and we really loved this location!
We are now closed for good!
Thank you for your support!
Keep your money where you live:
Shop Locally & Independently!
The following is from a study done for the city of Austin, Texas.
We think that the information is important and relevant
to Muncie, and other American towns, as well.
Some of the results were that:
1) Local merchants spend a much larger portion of total revenue on local
labor to run their enterprise and sell the merchandise than chain stores do.
2) Local merchants keep their modest profits in the local economy where they live.
The profits of chain stores go to the headquarters which is often out-of-state.
3) Local merchants provide strong support for local artists (and authors),
creating further local economic impact. While many chain stores claim to
be community oriented, most do not support the arts.
Competitive Effects:
The economic impact of chain stores showed that over a five year
period chain stores generated increased sales, but the economic
returns to the community actually decreased.
Chain stores introduce no new products into the market. Therefore, sales
in chain stores generally represent decreased sales in currently existing stores.
We at Danner's try to always shop at local independent stores if at all possible,
and we encourage everyone to do the same. In the long run shopping at local,
independent stores actually helps the economy. Think about this the next time
you head for Wal-Mart, Target or Meijers.
When you shop at the independent store in
your community you help support the following:
Diversity of selection.
Our selection reflects the wide-ranging interests of our community.
Community involvement.
We support schools and non-profit organizations through our donation program.
Local economic growth.
Our profits stay in the community.
Support for local writers and publishers.
We make a point of featuring local and regional talent.
Thank YOU so very much for supporting Danner's!
© 1996-2008 Danner's Yarns, Gifts & Books
All Rights Reserved